STRATEGIC MANAGEMENT ASSIGNMENT Essay Example | Topics and Well Written Essays - 2750 words

Key MANAGEMENT ASSIGNMENT - Essay Example Out of different procedures that organizations use for guaranteeing business achievement, change itself is a technique that the business needs to take cautious consideration in executing of it, overseeing it and dealing with its opposition too. Initial segment of this bit of exploration paper presents a concise conversation on hierarchical achievement and examines how Cadbury’s authoritative structure should change particularly comparable to Mintzberg’s hypothesis of hierarchical structure. Second piece of the paper talks about key change and how adequately it very well may be executed and overseen in Cadbury. Sorting out for Success Organizational procedure and authoritative structure are firmly interrelated. Authoritative procedure alludes to a unique way that the association positions itself according to its partners, given the organization’s assets, capacities and mission and so on (Stonehouse, Campbell, 2004, p. 354). Vital decisions of a firm impacts the st ructure and plan of the association also. As contended by Alfred Chandler, the structure follows the procedure for the most part on the grounds that the leader in a firm creates administrative and development methodologies that become the reason for planning the structure of the association (Stonehouse, Campbell, 2004, p. 354). ... The methodology being executed impacts the structure and plan of the firm. For example, if a firm actualizes client center technique or client relationship system, it should concentrate on conveying more prominent qualities to clients by focusing on offers and the entire association endeavors to pick up attractions from the clients. Procedure hence influences organization’s structure. In spite of the fact that there are different ways to deal with authoritative structure, Mintzberg’s hypothesis of hierarchical structure appears to have increased impressive consideration as of late the same number of specialists have broadly contemplated its hugeness in authoritative conduct. As per his hypothesis, there are two essential ways to deal with the arrangement of hierarchical structure, they are possibility approach and setup approach (Stonehouse, Campbell, 2004, p. 364). Possibility approach has been depicted as a structure that the association relies generally upon differen t variables like the idea of its business, nature of its system, its size, land range of its exercises, its age and history and so on as per Mintzberg’s see, it is better for an association to put together its structure with respect to arrangement approach as opposed to basing on possibility approach since factors like range of control, requirement for formalization, centralization or decentralization and so forth are to be legitimately designed in to inner steady gatherings (Stonehouse and Campbell, 2004, p. 364). Possibility approach and arrangement approach are viewed as the primary determinants of hierarchical structure as indicated by Mintzberg’s hypothesis. As indicated by Mintzberg’s hierarchical structure hypothesis, a current association will be fit in

College: An Opportunity to Succeed in Life Essay

School, to certain individuals, might be an exercise in futility, however to me school is a chance to prevail throughout everyday life. I went through each one of those years in grade school, center school, and secondary school, than why not take a couple of increasingly accommodating years and not be a waste! On the off chance that I don’t invest energy to improve my life, than by what method will I prevail throughout everyday life? I’ll disclose to you how. I won’t! In spite of the fact that the word reference says that school is some school we go to or training to find a new line of work or occupation. It’s a whole lot, more! It’s probably the best open door anybody will ever get, and on the off chance that you go there you can safeguard your future will be the best thrill ride you’ve ever ridden in an amusement park. School isn’t only a straightforward structure individuals go to. It’s my future. It figures out what my life will be. In the event that I succeed or on the off chance that I won’t. School is extremely imperative to me on the grounds that it’s one bit nearer to my fantasies and is an entryway opening to numerous chances. In my family, nobody has gotten full training. My mom completed secondary school and got hitched. My dad lost enthusiasm for training after seventh grade and afterward never returned to class. My grandparents barely contemplated on the grounds that their folks weren’t sufficiently rich to pay their school expenses. As a youngster I had numerous fantasies and needs which my folks couldn’t satisfy on the grounds that they weren’t sufficiently rich or they didn’t have time since they were excessively bustling setting aside every penny they earned. Nobody in my family has been similar to school. In this way, for me school is one I had always wanted worked out as expected. The most significant dreams of my life is to be an effective individual in my life and make my folks glad for which I need decent training and school is one of my most significant degrees of instruction. School is only a flight of stairs closer to my fantasies after which I will be exceptiona lly near the top. Right from primary school till secondary school an understudy is determined what to do, what to concentrate and how to do everything except for, school is unique. It’s the first occasion when you need to remain on your own one of a kind two feet and accomplish something. It’s is a spot with numerous chances. A spot where you become acquainted with where you stand and what you need to do to get to the top. In school, you could choose what you need to do throughout everyday life and where you need to go. School is a way to circumstance when it shows individuals new aptitudes, makes them increasingly beneficial and gives them a more noteworthy comprehension of their general surroundings. School opens ways to circumstance and grows your frame of reference. For me, school will be a spot I can genuinely demonstrate my capacities and gifts to the world. School is extremely critical to me and I think it’s essential to each one of those individuals who are not kidding about existence and who realize how to acknowledge a chance and make the best out of it. For the vast majority school is their institute of matriculation, the spot that makes you a decent and skilled individual. I for one think school will be probably the best understanding for me. An encounter I’ll truly like. A spot I’ll consistently love to be at. School for me I believe will be a home with a novel family and remarkable recollections.

Non-Verbal Behaviour and Gestures in “A Streetcar Names Desire” Essay

Assignment: Tennessee Williams utilizes quite certain and point by point stage bearings to show the feelings, contemplations and activities of his characters. Select a character from the play and examine how his/her signals and non-verbal conduct serves to additionally uncover his/her character characteristics. You may likewise include how his/her conduct identifies with the environmental factors and social setting. The exposition depends on Scenes 1 and 2. Word limit: 800 Tennessee Williams utilizes quite certain and definite stage headings to demonstrate the feelings, musings and activities of his characters in his acclaimed play Å"A Streetcar Named Desire . We speak with substantially more than words. The vast majority of the messages we send others are nonverbal, these incorporate our outward appearances, signals, eye to eye connection, stance, and manner of speaking. The capacity to representation nonverbal correspondence in a play, or non-verbal communication, is a useful asset which can be used by any writer to upgrade the understanding experience and give the play, despite the fact that it is simply on paper in words and not instituted a more profound setting and a progressively common collaboration with the character. It acts like an oblivious language that communicates the characters genuine sentiments and expectations at some random second. Blanche DuBois is the same in this regard to the degree that her activities talk more for her than she does verbally, considering her being an exceptionally chatty individual. In the primary Scene Blanche shows up at Elysian Fields to visit her Sister Stella, here the main indication of non-verbal conduct can be watched. Blanche gives Eunice, the co-proprietor of Stellas house and up-step neighbor, a particular look as she goes into the house, which she originally questioned to accept was in truth her Sisters because of its endured dim and raffish appearance. This quickly causes a response on Eunice part bringing about a cautious manner of speaking. Å"EUNICE [defensively, seeing BLANCHES look]: Its kind of destroyed at this moment yet when its spotless its genuine sweet.  pg. 4 The protective tone and the information on Blanches Å"look  uncovers that Blanche is accustomed to living in a perfect home, maybe a greater one with no neighbor on the subsequent floor. It gives the peruser the feeling that she believes she has gone into a house not up to her principles. This mindfulness legitimately impacts the manner in which the peruser peruses the following line, Blanches answer. Å"BLANCHE: Is it?  pg. 4 Despite the fact that the writer has not demonstrated a specific tone, the peruser naturally may bounce to a mocking one, building up the perusers initial introduction of Blanche further exclusively due to the non-verbal message sent by Eunice through her manner of speaking. The following occasion is completely portrayed by Tennessee Williams in one of his many stage headings directly after Eunice leaves to hustle up Stella and disclose to her that her Sister Blanche has shown up. Alone in the house now, Å"Blanche sits in a seat solidly and her shoulders somewhat slouched and her legs squeezed near one another and her hands firmly gripping her satchel as though she were very cold.  pg. 5 Her stance uncovered her internal inclination towards the circumstance and new condition she right now is in. She feels unbalanced in this alienated, chaotic house; her slouched bears and squeezed legs articulation uneasiness and uncomfortable adjustment to the area. Her gripping her tote, important things, may likewise show terrorizing or doubt to a limited degree, however this isn't straightforwardly implied by the creator. Maybe it is her next activity that has a significant influence in comprehension Blanche or having a superior thought of the sort of individual she truly is. Å" ¦she starts to gradually glance around. ( ¦) Suddenly she sees something in a half-opened storeroom. She jumps up and crosses to it, and expels a whisky bottle. She pours a half tumbler of whisky and hurls it down. She cautiously replaces the container and washes the tumbler at the sink. At that point she continues her seat before the table.  pg. 5 This short activity reveals to us various things about Blanche; she is a cryptic and mindful individual, she washes the glass and replaces the container to its unique spot as though nothing had occurred. She doesn't feel regretful of utilizing the circumstance furthering her potential benefit, she appreciates it. What's more, to wrap things up, the peruser is indicated that she isn't the individual she may appear to be from the points of view of different characters; she is the mys tery alcoholic, someone who is addicted without a solid feeling of discretion. Later on in Scene two Blanche uncovers another aspect to her character she plays with Stellas spouse Stanley Kowalski and later even informs her regarding it. Be that as it may, that is verbal; the non-verbal segment to this is in the stage headings: Å"[She splashes herself with her atomizer; at that point energetically showers him (Stanley) with it. He holds onto the atomizer and hammers it down on the dresser. She tosses back her head and laughs.]  I am uncertain about whether one would portray Å"playfully spraying  as a motion, yet whichever way it is non-verbal and prompts the immediate supposition that Blanch is in truth playing with her Sisters spouse, straightforwardly. It is something that generally individuals just dont do; it tells the peruser that she is a character with a powerless good stem and an enthusiasm for men which exceeds her social qualities and family connections. Her non-verbal communication as she Å"throws back her head  likewise focuses towards feeling good and not scared under Stanleys nearness and implies a further connection with him that may come out later on in the play. The essentialness of this isn't yet known toward the finish of Scene 2, however it drives the peruser to accept she may have an eye out for her Sisters spouse. The non-verbal conduct and motions all through the initial two Scenes of this play are a higher priority than one may envision. They offer profundity to each character attributes and directly affect the manner in which the peruser orders them and in turns the tone the peruser then peruses their lines in.

Lack of Residency Spots Implications for Medical School Applicants

Applicants and 1st Year Positions in The Match, 1952 2013 via NRMP Results and Data 2013. This fall, a record number of students began medical school, while a record number of medical students failed to match into a specialty. With more medical students vying for residency positions, many students are facing the possibility of not matching into their chosen specialty. A basic understanding of The Match—and its risks—is important for anyone going into medical school. The residency match program began in 1952 as a way to provide a single clearinghouse for medical residency positions. Using an algorithm, the match program allows candidates and programs to rank each other, then attempts to match applicants to their highest ranked programs, while also working to fill every position. The first match included 6,000 applicants and 10,400 positions. In 2013, 40,335 applicants applied for 26,392 PGY-1 positions. Of these applicants, 17,487 were US Allopathic students (1). The rest of the applicants are osteopathic students and international students, both US and non-US residents. In 2006, the Association of American Medical Colleges began approving new medical schools across the country, adding seventeen new schools with seven more coming in the near future. These new schools, and expansion of class sizes at other schools, has led to a 30% increase in enrollment since 2006 (2). While the AAMC has been increasing medical school numbers, the residency positions have not increased.   Unlike medical student spots, residency positions are controlled both by available funding and approval by private organizations, called Residency Review Committees (RRCs). Residency positions are approved by RRCs for each specialty, and the vast majority are funded by Medicare funding through Direct Medical Education (DME) payments (3). Since 1996, medicare funding for residencies has remained frozen, preventing any viable expansion of residency positions, since it costs approximately $145,000 a year to train a new resident (4). Although some hospitals have begun funding their ow n residency positions, this is a difficult and expensive proposition for most organizations. So what does this mean for students currently entering medical school? Although the vast majority of US allopathic medical students will still match, roughly 500 each year will find themselves unmatched. In 2013, 17,487 US allopathic students matched at a rate of 93.7%, so the odds are still on your side. The growing competition from international medical students, osteopathic students, and US students who train overseas, along with a growing allopathic class size, means more students will find themselves unmatched each year. Until more residency positions are made available, the most important take away is that students must become increasingly competitive to secure their chosen specialty. (1)   Results and Data; 2013 Main Residency Match. NRMP. 1 Jan. 2013. Web. 23 Nov. 2014 (2)   Doctor Shortage May Swell to 130,000 With Cap (3)  Nicholson, Sean. Barriers to Entering Medical Specialties. NATIONAL BUREAU OF ECONOMIC RESEARCH 1 Jan. 2003. Web. 23 Nov. 2014. (4)  Innovative funding opens new residency slots By Evan Kuhl, a fourth-year medical student wanting to match in emergency medicine. Evan is interested in the intersection of sports and medicine, and is an avid cyclist. His website, www.evankuhl.com, includes helpful tips for pre-med and current medical students. Related Resources: †¢ Med School Rankings and Numbers: What You Must Know †¢ Medical School Application Strategy: MD vs. DO Programs †¢ Is My Profile Competitive?

Should Smoking Be Public Places - 912 Words

The Debate about Smoking in Public Places Smoking cigarettes has been around for over two thousand years and is a debatable issue in the United States. The issue with public smoking is the controversy between banning it and not banning it. Many non-smokers view it as a harmful bad habit, while users view it as a choice that they are free to make. Opponents of banning smoking in public places feel that it is a choice and that it will take away their free will. â€Å"They argue that people should have the autonomy to decide on what kind of lifestyle they will have† (3). Banning public smoking may also decrease business at local bars, restaurants, etc. â€Å"†¦.as for establishments which are already smoke-free, competition will be higher. It will also be harder for them to leverage since there will be more businesses that are smoke-free† (3). Additionally, opponents say that non-smokers can walk away if it bothers them. If a person does not like being around smokers then they can simply move away from them or kindly ask the smoker to move. Some also argue that exhaust fumes are just as, if not more, harmful as cigarette smoke is. â€Å"Lastly, some critics contend that banning smoking in some places just leaves smokers no choice but to do it somewhere else. They mentioned that this can even lead to increase cases of DUI fatalities since smokers might drive to other places just so they can smoke† (3). Plenty of information exists to validate the concerns of the opposition of smoking inShow MoreRelatedShould Smoking Be Public Places?1055 Words   |  5 Pagesâ€Å"Smoking is hateful to the nose, harmful to the brain, and dangerous to the lungs.† -King James I, royalty. Picking up a cigarette, is equivalent to putting a limitation on life. Sadly, numerous people will perform this activity anywhere they are, even where there are signs that read â€Å"no smoking.† Prohibit smoking in public places due to the fact that it can affect others health, pregnancy, and even harm their own body. People should be more aware of the effects smoking has on everyone, not justRead MoreShould Smoking Be Public Places?1110 Words   |  5 Pages Will smoking be convenient in your life? Smoking is the rubbish commodity to buy, sell and to utilize it. Smoking nowadays is creating obstacles to non-smokers and in general pollution to the environment. Some people are habituated to smoking and is now have become a far- reaching issue. Due to smoking it will generate complications in the future. Smoking should be banned in public places. This includes it harms people nearby smokers, causes litter and people can be affected with long-term diseaseRead MoreShould Smoking Public Places?1854 Words   |  8 Pagesis cool, or if they do it then they will fit in with the group. Should the government allow smoking public places? Is the fact that some states allow people to smoke in public places influencing teens and other to start smoking? These are a few questions that many people ask when they think of this topic, along with the health of people who smoke regularly, the laws on smoking, and how much people spend on a stick of cancer. Smoking starts among teens because of peer pressure or thinking that itRead MoreShould Smoking Be Banned Public Places?941 Words   |  4 Pagesindividuals get older they try to cope with the stresses of everyday life by continuing to smoking. It makes them feel more relaxed and at ease. Whatever the reason is, it is a hard habit to break once one starts. For many smokers today it is getting hard to find a place to smoke. Comedians joke about going to another planet just to light up. Smoking should be banned in public places because smoking is just as bad for nonsmokers as it is for smokers. The effects of secondhand smoke orRead MoreShould Smoking Be Banned Public Places?885 Words   |  4 Pagesday I walk into public place with a friend right away we sat down to eat, we were having a conversation later we smell cigarette smoke in the air. I start coughing from the smell of smoke. I also notice a lot of customers who like eating dinner at a public place smoking cigarette. Smoking is a big health problem I feel it is not fair to take away cigarette for people who smoke in American who desire smoke cigarette. Even thought the same as the concession is able to be taking place on this topicRead MoreShould Smoking Be Banned Public Places?950 Words   |  4 Pagesday I walk in to public place with a friend right away we sat down to eat, we were having a conversation later we smell cigarette smoke in the air. I start coughing from the smell of smoke. I also notice a lot of customers who like eating dinner at a public place smoking cigarette. Smoking is a big health problem I feel it is not fair to take away cigarette for people who smoke in American who desire smoke cigarette. Even thought the same as the concession is able to be taking place on this topicRead MoreShould Smoking Be Banned Public Places?864 Words   |  4 PagesSmoking is one of the practices which is considered highly dangerous to our health because it impacts the smoker and the people around them. There are approximately one billion smokers. Smoking is a big issue that the nonsmoker faces. For example, when the smokers smoke in public places like restaurants, universities and other public places it hurts the non-smoker. The non-smoker breathing the cigarette, marijuana or hookah smoke from the smoker do both of them are breathing toxic chemicals. In aRead MoreSmoking Should be Banned in Public Places Essays1464 Words   |  6 PagesDuring the past few decades it has come to light that smoking kills. The federal government mandates that every pack of cigarettes carry a warn ing on it that smoking can lead to health problems including death. But the messages are rather clinical, for example: â€Å"Smoking Causes Lung Cancer, Heart Disease, Emphysema, and May Complicate Pregnancy.† Smoking is a danger to one’s own health but there is now evidence that smoking can affect others as well. Second hand smoke has been shown to cause cancerRead MoreSmoking in Public Places Should Be Banned Essay474 Words   |  2 PagesSmoking in Public Places Should Be Banned I feel very strongly that smoking in public places should be banned. I will list my reasons for my thinking below and explain why I think this. I cannot stand walking down a street behind someone who is smoking. Every time they exhale I then have to walk into a cloud of their smoke. My clothes smell, because they have been saturated with the smoke, it gets into my hair too. It also affects my health. It was found that sevenRead MoreEssay on Smoking In Public Places Should Be Banned463 Words   |  2 PagesSmoking In Public Places Should Be Banned There should be rules enforced for smoking in public places. Smokers just do not know the negative influence they are spreading. A puff of cigarette can harm a smokers health. When I go to a restaurant I do not like to leave smelling like smoke. It is the same going to a garbage dump, and smelling like garbage. I am not a smoker, and I cannot stand having the stench of smoke on my clothes. The smell of smoke is not harmful, but secondhand smoke is

Get Marketing Strategic Solution on Evaluations Of Co-Brands

Question: Discuss about the Strategic Marketing for Evaluations of Co-Brands. Answer: Introduction Strategic marketing is mainly used by an organization to create a strategy to better reach and satisfy customers by augmenting the profit and productivity of the company. Strategic marketing helps a company to identify the needs of the customers as well as to generate a marketing plan in order to achieve customer satisfaction. It also helps to improve the performance of the company and to create those programs that will help to improve relationship with the customers. Strategic marketing also helps to recognize one or more sustainable competitive advantages that a company has in the market (Wilson and Gilligan 2012). Over 75 years ago, Godiva began as a small praline-making industry run by the Draps family out of their home in Brussels, Belgium. Previously the company was called Chocolatierie Draps until Joseph Draps determined that he wanted to manufacture a more elite chocolate and open up a chocolate shop. Draps chose the name Godiva for his chocolate company. In the year 1966, the Draps family got in touch with the American company Campbell Soup Company. The Campbell Soup Company obtained one-third of a stake in Godiva in the same year. Godiva persists to be the leader in the premium confectionary category with more than 450 boutiques worldwide (Spiggle, Nguyen and Caravella 2012). Analyse the company's history, development, and growth Pierre Draps Sr. began making pralines in his confection workshop in Brussels in the year 1926. He had three sons who were young and their names were Joseph, Francois and Pierre Jr. They all worked for the family business from an early age. However, they took over the business when their father died. The family was intensely enthused by the legend Lady Godiva and named the company in her honour. The values that were associated with Lady Godiva were that she was courageous and generous. Godiva sweets are mainly defined by their look, smell and taste. In the year 1946, Pierre Draps Jr. idealized his Truffle Original masterpiece that includes an intense dark chocolate mousse in fine dark chocolate that is rolled in pure cocoa powder. This chocolate was named as Godiva dark chocolate and this chocolate became iconic for the industry. Godiva was also appointed as an authorized chocolatier to the Royal Court of Belgium in the year 1968. Godiva established its role as an ambassador to its home country after receiving the prestigious Royal Warrant. It also established itself as a high-quality Belgian Chocolate industry. In the year 1966, Godiva travelled across the pond to the United States that made Godiva available to the most graceful departmental stores in the USA. Today, the company has more than 266 boutiques in the United States (Garrone, Pieters and Swinnen 2016). Figure: Godiva USA (Source: Mohegansun.com 2016) The signature offering that is generally made by Godiva is a creamy ganache that is inserted into a replicated shell of high quality chocolate. The best-known creation by Godiva was Comtesse that was celebrated by Lady Godiva herself. The speciality of the chocolate was that the chocolate was a milk chocolate rather than a dark chocolate with a chocolate cream centre. Another most important speciality was Autant that was a hand tinted chocolate leaf mainly made from coffee and chocolate creams covered in milk chocolate. In the year 1972, Godiva opened global boutiques in USA that helped the company to gain importance, by the year 2016 Godiva has more than 600 boutiques, and it has presence in over 100 countries (McCabe 2015). Godiva is mainly perceived among the premium brands that include Louis Vuitton and Estee Lauder. The ultimate goal of Godiva was to increase the sales goal and to make a turnover of $5 billion within 10 years. The USA plant in reading, PA, manufactures the same amount of chocolate for the US market as the Belgian plant manufactures for the rest of the plant (Mathias and Raspa 2016). Analyze the external environment Pestle Analysis Godiva is identical with consumption of chocolate worldwide. It has emerged as an international brand with departments situated in USA. The following Pestle Analysis on Godiva will help to shed light on various external factors that have an effect on the chocolate industry (Grnig and Khn 2015). Figure: Pestle Analysis (Source: Created by Author) Political: In the context of the USA, Godiva had managed investment and payment to shareholders. The USA economy was hit by a serious downturn at the end of 1980s that resulted in the decline of sales of Godiva products. For example, Government and NGOs in the USA invest heavily in cocoa farmer development programs. Economic: Though the economic downturn affected the expansion plan of Godiva, the sales of the company remained quite steady. For example, Godiva was able to gain a 30 percent increase in its annual sale. Social: Godiva was mainly introduced due to opposition to alcohol that made the company so popular. Technology: Godiva used the technology to elevate the online experience of the customers by launching ecommerce sites. Small team of Godiva had been limited in its aptitude to create and launch experiential content prepared with robust digital functionality (Winkelmeyer et al. 2016). Porters five force analysis Threat of new entrants (Low): As far as Godiva chocolate industry in USA is concerned, the threats of new entrants are low due to the existence of economies of scale as well as need for large capital wants. The existence of switching cost and the lack of access to distribution channels had also lowered the threat for new entrants for Godiva. Bargaining power of buyers (High): The bargaining powers of buyers are largely increased for due to a large volume buyer in the market. Since, chocolates have a large number of substitutes so it becomes easier for customers to switch their brands. As a result, the buyers have the power to drive down prices (E. Dobbs 2014). Figure: Porters five Forces (Source: Created by Author) Bargaining power of suppliers (Low): The bargaining powers of suppliers are relatively low as Godiva is an important customer to the supplier group. As a result, the supplier does not pose a threat of forward incorporation. However, due to concentration of the supplier group the bargaining power sometimes become moderate. Threat of substitute (High): The threats of substitutes are always high when it comes to chocolate industry. Godiva has a high number of substitutes that includes non-chocolate snacks that are mainly preferred by health conscious people (Magretta 2013). Competitive Rivalry (High): Godiva has two major competitors that include Lindt and Ghirardelli Chocolate Co. Intensity of rivalry is always high as both the chocolate companies are equally famous in the USA and they supply equally delicious chocolates. The industry lifecycle model Figure: Industry lifecycle model (Source: Annettestephen-marketingjournal.blogspot.in 2016) Introduction: Godiva was introduced in the year 1926, when Pierre Draps Sr. started the manufacture of chocolates in Brussels mainly for sale in the local shops. At the introduction stage, there are no such threats from substitutes and in the year, 1926 there was hardly any well-known chocolate industries that produced delicious chocolates. As a result, the bargaining power of buyers also remained comparatively low. This was mainly because the buyers will try their best to get hold of the suppliers, as they are limited (Balland, De Vaan and Boschma 2013). Growth: The growth of the industry started from the early 1970s and sales started to grow rapidly as it reached to $22 million within four years. However, in the growth stage the number of competitors also increases rapidly as other firms also enters the growing market. However, the power of buyers will remain comparatively low as demand exceeds supply. Godiva had also expanded its market in New York and America by setting up a second headquarter to expand its growth. As a result, Godiva earned profit due to increase of its growth (Stark 2015). Maturity: At this stage, the bargaining power of buyers increases as the capacity matches or exceeds demand. Godiva began a chain-wide remodel of its stores in the USA. Godiva also initiated a new promotional campaign in order to boost sales for Valentines Day. However, at this stage losing a large customer could be negative to suppliers (Bos, Economidou and Sanders 2013). Decline: The decline stage mainly poses new challenges as capacity exceeds supply. This in turn raises the power of the buyers. However, the weakest competitor of Godiva will withdraw from the industry that will lead to decline in the rivalry between industries. However, the threat of substitutes will become high for Godiva. Strategic group maps and apply a framework to evaluate your closest competitors A strategic group is a group of firms in an industry that follows the similar strategy along the strategic dimension. Competitor Analysis: The competitor analysis compares Royce and Laurent Bernard as Godiva two major competitors in terms of product range, traits of the chocolates as well as price and channel of distribution (Tarakci et al. 2014). Identification of Competitors objectives Brand Vision Traits Price Product Channel of distribution Lindt The vision of the company is to make the finest product as well as to match the high standards with equally ethical and sustainability standards 1. Delicate 2. Fine 3. Quality 4. Smooth $10 per 100g 1.Lindor Milk Stick 2. Lindt Milk Can 3. Hello Mini Sticks 4.Lindor Cornet Dark 5. Hello Diva Jewellery Box 1.Boutiques 2.Stores Laurent Bernard To spread the world about how truly brilliant chocolate can be 1.Craetive 2.Styled with Love 3. Quality 4. Delicate $23 per kg 1. Cakes 2. Jams 3. Pralines 4.Chocolate Bars 5.Confectionary 1. Boutiques 2. Hotels 3. Banks 4. Online 5. Restaurants Market Segmentation Markets are usually categorized into diverse market segments that provides to a subgroup of individuals as well as organization that shares one or more characteristics that cause them to have identical product needs. The selection of a target market is a very vital decision for Godiva, as it requires significant effort as well as commitment to put into practice a suitable marketing mix. In the premium confectionary brand, Godiva continues to be the leader. Godiva mainly targets the wealthy retail markets as well as business market segment. The wealthy retail markets mainly targets the customers who prefer premium confectionary products as well as look for something beautiful to indulge. On the other hand, business market segment seeks for gifts for special events that include weddings and parties (Wedel and Kamakura 2012). Analyse the company SWOT Analysis Strength: Godiva is the world largest leader in chocolates. The company is known to have the best manufacturing and a broad distribution channel. It is also a highly expanded company operating in different parts of the economy. Godiva is also known to have an eye-catching design that acts as a plus point for the company. Figure: Godiva Boutique (Source: Moda4.com 2016) The image shows the first shop in USA that is featuring new global design of Godiva. This was mainly designed by New York based design firm d-ash design (Hollensen 2015). Godiva has also following promotional strategy in order to expand its business. Godiva has launched a new wedding collection to make it more available to the individuals. It also introduced large wrapped chocolate bars, Godiva gems such as chocolate truffles and caramel-filled chocolates in the USA. Weakness: One of the most important weaknesses about Godiva is that the company diversifies their product. In other words, they become unsuccessful on numerous instances. Porters Value Chain Figure: Porters Value Chain (Source: Preplounge.com 2016) Inbound Logistics: These procedures related to Godiva are receiving, storing and distributing inputs internally. The main inputs that are used by Godiva that needs to be stored are cocoa beans. Cocoa bean is mainly available from large pods of cocoa. Godiva needs to build a good relationship with their suppliers in order to create value (Miller and Mork 2013). Operations: These activities transform inputs into outputs that are mainly sold to the customers. The cocoa beans are mainly spread out on large tables to dry them. Once the chocolate is sold to the customers, the company creates value to the customers. Outbound Logistics: With the help of this activity, chocolates are delivered to the customers. With this strategy, Godiva had decreased their price to $10 from $50 so that the customers can purchase the chocolates on the daily basis (Priem and Swink 2012). Marketing and Sales: With the help of this strategy, Godiva will convince its customers to purchase the product from them rather than its competitors like Ghirardelli Chocolate Co. The type of marketing that is followed by the company is trade marketing. Godiva mainly worked to continued to exist the trend by marketing its products as an expensive gift items (Powell 2012). Service: With the help of this strategy, Godiva will be able to maintain the value of their product. VRIN framework Is valuable? Is Rare? Is difficult to imitate? Is organization organized around? Result Yes Yes Yes Yes Sustainable competitive advantage Yes No No Yes Comparative advantage Yes Yes Yes Yes Temporary advantage. The rare resources that are used by Godiva include Grade A dairy butter and heavy cream that are used in large quantity. Any other American candy manufacturers rarely use this resource. They mainly use an exclusive Belgian recipe that makes the product different from its competitors. Under sustainable competitive advantage, the recipes are not possible to get imitated. Under comparative advantage, it is valuable however, it is not difficult to imitate the recipe (Talaja 2012). Collaboration Godiva mainly collaborates with the Ritz-Carlton and Beijing premium chocolate brand. This relation will prove effective, as with this collaboration, Godiva had also launched afternoon tea with a unique chocolate experience. The company also introduced eight iconic pieces of chocolate and a brand new flavor in order to celebrate 90 years anniversary. Godiva has a good lateral organizational relationship with its workers. The individuals have fun while working at Godiva. The individuals are also able to learn about different things while working at Godiva. Godiva also has a stronger relationship with the highly engaged customer base. For example, Godiva has recently opened a chocolate rewards club that is known as the Godiva Chocolate Rewards Club that offers customers with free chocolates. Godiva also shares a vertical organizational relationship with the higher up managers that helps the company to develop (Fukawa and Niedrich 2015). SWOT and TOWS Godiva has a large distribution channel and it involves eye-catching design that will provide an opportunity for the company to expand its product line. This will lead to expansion of the market and provide an opportunity to the company to open new boutiques in new countries. The biggest threat for Godiva is that most of the people are becoming health conscious and as a result, the individuals will mostly prefer to have fruits rather than chocolates. One of the biggest weaknesses of Godiva is that it becomes unsuccessful on numerous instances or occasion. Godiva mainly earn profits during festivals however, if these festivals drop the sale o the product will also drop (Hamel 2013). Godiva can maximize most of their strength by building their brand image to increase their brand recognition. This will help Godiva to use most of their strength to take advantage of their opportunities. Godiva also needs to improve the variety of products it offers so that new entrants in the confectionary industry are not able to take away its market share. Godiva can overcome its weakness by introducing new alternatives and smaller and cheaper stock keeping units. As a result, Godiva will be able to overcome its threats by exploring new markets in the global market. Corporate level strategy Mission and goals of Godiva Mission of Godiva is to expand business globally with high quality products and services. Product diversity is the goal of the company. It specializes in dark chocolates. However, gourmet biscuits, coffee and cocoa, party snacks, chocolate eggs are also sold in different boutiques and stores of the company. Keeping good finical position in the business along with the business expansion is another objective of the company (Ertek et al. 2013). The company emphasizes the taste, smell and quality of the product. It focuses more on product quality rather than quantity. Nature of subsidiaries, acquisitions and portfolio investment Godiva first started its business in Belgium. During 1966, it set up business in USA. In order to expand business in market, the company has taken several strategies like merger and acquisition with another global company. Yildiz Holdings from US-based Campbells Soup Company acquired Godiva during 2008. This year has been marked as the year of globalization for Yildiz Holdings. As Godiva is a global company, this acquisition has facilitated the acquirer company to have a global presence. The organization strategies of management for both the companies were different. Yildiz Holdings is privately owned and entrepreneurial company (Cavusgil and Cavusgil 2012). Therefore, management style was different from that of Godiva. As Godiva was a global name, owner of Yildiz Holdings kept the brand name of the product same due to recognition. The acquisition was successful, as Godiva became top performing retail company during 2008 despite having global financial crisis. During 2014, the Godiva maker Yildiz Holdings bought DeMets Candy Co for $221 mn. The acquisition was successful for Godiva. The new acquisition has helped the company to expand business in North America. This investment has helped the company to make its asset base strong. The acquisition was successful as the corporate objective of both companies was similar. Both the companies were well-recognized and strong brand in North America. The acquired company had growth rate before merger with Yildiz Holding. Distribution channel of the acquired company was extensive in North America (Eisner, Baugher and Korn 2012). Therefore, Yildiz got advantage for expansion of existing business. Godiva has been befitted in many ways. It has the market share of DeMets Candy Co, its skilled laborer, companys assets. During 2013, the Yildiz Holding made $8 billion revenue after making 10 joint venture and acquisition in total. However, during 2013, Godivas share was dropped from 56% to 50% (Cho, Fiore a nd Russell 2015). Exchange of resources After acquired by Yildiz Holding, the new owner transferred the resources from Yildiz Holding to Godiva. The resources have been utilized to improve performance of the company. The main ingredients of the Godiva chocolate are cocoa, which is imported from Africa, central and South America and a few parts of Asia. This company collects the ingredients directly from farmers to get the resources at a lower cost. The unique flavor of chocolate used in Belgium based subsidiary is imported in USA to keep the taste of Godiva product unique worldwide (Lamb, Hair and McDaniel 2015). This company exchanges resources across different subsidiaries. Business level strategy of Godiva The business level strategy of Godiva includes product differentiation, market segmentation and cost leadership in the market. In order to fulfill the vision of Godiva, the company uses strategy such as focusing on best quality chocolate, which is accessible at reasonable rice in the market. Being a global leader in the market is another business strategy of Godiva. The strategy of using best quality chocolate indicates that the company gives priority to the innovation and new product development at a regular basis. Adding local flavor in the market is a part of the brand strategy of the company (Bateman 2015). The distribution channel of the company is very strong for years. Online shopping facilitates the technologically advanced consumers. Attractive graphics and design of the official webpage are made in order to influence the consumers to purchase the products. Online shopping facilities make the products accessible to the consumers (Shen, Fishbach and Hsee 2015). Market segmentation of Godiva is done based on different types of customers. There are experimenters among the customers, who are impulsive buyer. This type of customers has no choice of planning to buy in future. They take decision based on the product price. Some customers of Godiva prefer quality of the product. There are customers, who like to get gifts with chocolate package. Utilizing the market segmentation theory, the company has been able to reach the broad markets in the world (Anderson and Martins da Silva 2015). Cost leadership is a common business level strategy. A company is said to have cost leadership, when it has economies of scale, economies of scope in production. These factors facilitate the firm to keep cost of production at low level. Low cost further facilitates the firm to keep product at competitive level. Economies of scale of a firm indicate that the firm has falling average cost over the production level of single type of product. Economies of scope is said to have, when the firm has low average in producing different types of products. Godiva has both economies of scale and economies of scope. It has economies of scale in chocolate production as it can import ingredients from different region of the world at low cost. It has economies of scope as it produces different types of products mentioned above at a lower cost. Therefore, it can be said that this company has cost leadership in the market (Leong et al. 2015). Godiva has Competitive risk in the global market. However, the threat is not high. Due to having cost leadership of Godiva, new entry in the market is not easy. Lindt Sprungli is emerging Swiss chocolate company, which wants to overtake Godiva in future. During 2015, it has been able to make a global presence by opening 50 shops. This company is trying to expand its business share through merger and acquisition policy. Lindt Sprungli has increasing sales growth over the years. The only drawback of the company is its high cost structure. The increasing cost of production is due to having high price of raw material. This company has improved in 2015 despite having global economic slowdown (ft.com, 2016). Therefore, Godiva is likely to get tough competition from Lindt Sprungli. Product distinctiveness of Godiva lies in the product packaging. Godiva automatically offers classic boxes with chocolates. Its close competitors like Royce and Laurent Bernard offer such packaging however, not as the standard of Godiva. The design of the chocolate are innovated at the time of different occasions. Product differentiation is another competitive strategy of the company (Huynh and Olsson 2015). Along with varieties of chocolate, the company offers coffee product in different retail outlet of Godiva. Godiva uses skim pricing as a business strategy. Skim pricing is used by a company to set the product at a high level initially and reduces the price subsequently. This strategy is chosen by the company to earn high profit margin foregoing large sales volume. This skim strategy is taken to focus on differentiated products. Business strategy According to Raymond Miles and Charles Snow, the business level strategy can be categorised into four types such as prospector, defender, reactor and analyzer. The company has followed prospector strategy in business operation. It took strategy of continuous innovation in the product development and business expansion in new markets since its foundation. It has taken numerous risks and challenges in business operation in order to progress in the growth process. From a prospector, the company has developed as an analyzer. It has maintained market share and has created the prospect of innovation. Overtime, the company has maintained customer base in all the market, where it has strong presence. Comparison with corporate strategy In reality, corporate strategy complements the business level strategy. Business expansion through merger and acquisition, addition investment, partnership are parts of corporate strategy. These strategies are required to support business strategy such as product diversification, pricing strategy, market segmentation. Corporate objective would be successful if the business strategies are implemented properly (Leong et al. 2015). Analysis of business strategy linking with SWOT analysis Main strengths of Godiva are package design, broad distribution channel and promotion strategy, which are part of its business strategy. As the company provides premium product at a premium price, this provides little connection with the local market. There is instance that the company has failed in case of product diversification. Sale of Godiva ice cream during 1999-2007 was dropped after launch due to having problem with the partnership firm. The company has opportunity to expand business in the developing companies. Economic downturn, rising competition are threats to the company, which have impact on the sales and required business strategy of the company (Cho, Fiore and Russell 2015). Linking with stages of the industry lifecycle This company has experience about different level of business strategies. After the start of the business, it has a long period of growth phase. Economic downturn in USA and across the world is resulted in low profit margin during that period. Due to having competitive disadvantages, the company faced decline stage. Available strategy option Under the skim pricing, the company lowers the price of the product at the later stage. It may happen that some new customers, who take decision-seeing price, may choose alternative option compared to Godiva. Bundling strategy can be utilized in marketing plan. Price bundling allows the firm to offer various products within a same package at a discounted price. This strategy can be useful technique in market segmentation and product diversification. Recommendation Godiva has risk of rising rivalry in the USA market. Therefore, the mission and vision would be strategic in the present context. Despite having strong brand value, Godiva has less market share compared to its rivals. More synergies with similar group may enhance business condition. For the success of business, asset and resource management is essential. The company can create another brand name to explore business in developing countries. Due to high quality, many customers think those low-income groups are excluded in the market of Godiva. Therefore, low product price can help to access greater market. It is recommended for the company that it needs to play the role of analyzer rather than a prospector. It is required to hold the customer base in order to expand the business further. Old customers are important part of market promotion of new product. Continuous update of existing products is necessary for sustainability. According to analyzer strategy, it needs to take strategy according to changing market environment. Conclusion It can be thus concluded that the bargaining powers of suppliers are relatively low as Godiva is an important customer to the supplier group. Though the economic downturn affected the expansion plan of Godiva, the sales of the company remained quite steady. It has also been concluded that Godiva uses skim pricing as a business strategy. Skim pricing is used by a company to set the product at a high level initially and reduces the price subsequently. Yildiz Holdings from US-based Campbells Soup Company acquired Godiva during 2008. It has also been concluded that Godiva mainly collaborates with the Ritz-Carlton and Beijing premium chocolate brand. This relation will prove effective, as with this collaboration, Godiva had also launched afternoon tea with a unique chocolate experience. The design of the chocolate are innovated at the time of different occasions. Product differentiation is another competitive strategy of Godiva. References Anderson, M. and Martins da Silva, P., 2015. Evaluations of co-brands: a two-country comparison.Expert journal of marketing,3(2), pp.51-61. Annettestephen-marketingjournal.blogspot.in. (2016). Marketing Diary - Annette Stephen: Product Life Cycle. [online] Available at: https://annettestephen-marketingjournal.blogspot.in/2013/09/product-life-cycle.html [Accessed 31 Aug. 2016]. Balland, P.A., De Vaan, M. and Boschma, R., 2013. The dynamics of interfirm networks along the industry life cycle: The case of the global video game industry, 19872007.Journal of Economic Geography,13(5), pp.741-765. Bateman, C.R., 2015. University of North Dakota.Journal of Economics and Economic Education Research. 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